In the most general of terms, we do not believe there is a right or wrong way to consume your caffeine -- as long as you enjoy it.

No matter how much you do or don't know about coffee, we take pride in bridging the gap between quality specialty coffees and the masses, and doing so without the pretense that sometimes comes with the coffee culture.

If you've been afraid to ask questions about "basic coffee stuff" because of the side-eye you get from some coffee professionals, we invite you to find a happier home here at PROOF.

There's no stuffy attitude or judgment here. If we're able to help you discover what tastes good to you and what you enjoy, then we've done our job.